On paper Apollo Junction’s new single ‘Begin’ isn’t something that I’d like at all. The band are described as being ‘electro-dance indie’ which might have put me off. However (and luckily) I’d had the pleasure of seeing them play at Bingley in 2015 so I had some idea of what I’d hear.
What I didn’t expect was to be quite so bloody taken by this track, it’s huge people – the band frankly don’t hold anything back here. It has a chorus you live for. It soars, it’s full of energy, so full of energy that you feel frankly exhausted by the end of it. And that middle eight with that piano, wow.
Yep you could, if you’re feeling picky, say that it employs all those indie dance track things but hell, don’t stop and analyse this thing. This is a huge blast of good times not something to sit and work out quite what the band have done with the drums there, or how they added a wooshing keyboard there. It’s something to be enjoyed as a whole, a joyous whole.
Listen. Dance. Be uplifted. Enjoy it. And that’s an order.
Apollo Junction are
Jamie Williamson – Vocals
Matt Wilson – Guitarist
Jonathan Thornton – Drummer
Ben Hope – Bassist
Sam Potter – Keyboards