Barnsley Alt Rock Grunge band Hands Off Gretel is trialling a new social media tool to launch their latest video. The band is using people power to help promote their new video, due for release on 18th April, rather than shell out for expensive PR. In the first 24 hours of the launch, their campaign has already exceeded its target, with a possible social media reach of almost 400k people when the video is released and trending as the #1 campaign on the Thunderclap site.
Instead of trying to secure the usual video premieres, with the likes of Kerrang or another Alternative Press premiere, the band wanted to see what they could achieve by themselves. Hands Off Gretel have utilised a platform called ‘Thunderclap’ after reading about it being used for political campaigns, including the White House. It works by getting people to signup to support your campaign and agreeing to share a pre-defined message on Twitter, Facebook or Tumbler at an agreed date and time. The results being that hundreds of posts go out at the same time, announcing the video release, with a huge social reach guaranteed, creating a ‘thunderclap’!
The band has worked hard to build a strong online presence, with over 20k fans across all the social media platforms. In September last year the band crowd funded their debut album ‘Burn The Beauty Queen’, with hundreds of pre-orders via the bands website from around the world, fans eager to get hold of the album, limited edition artwork, zines and t-shirts. Now the band are calling on their fans to help promote their next video release on the 18th April, using a totally new strategy, which they hope will increase their share rate.
The bands new video ‘Bad Egg’ is a totally DIY production, something that the band is proud of. Everything they do as a band; videos, photos, artwork and merchandise is all designed and produced by the lead singer Lauren Tate. The video is no exception, with Lauren’s mum doing all the camera work and Lauren editing and producing the final video.
The Thunderclap Campaign is here: https://www.thunderclap.it/projects/55365-hands-off-gretel-new-video?locale=en
The video will be released on 18th April at 3pm.