Leading record label services company Ditto Music, has announced their latest initiative in the independent music market, with the launch of the Ditto Accelerator Project across the UK and Sweden. The new project which is funded by Ditto Music, is aimed at developing and building the careers of artists from underprivileged backgrounds.
The Ditto Accelerator Project is offering artists with limited access to recording tools and funds, the chance to record and release music at Ditto’s own studio in Birmingham and Sweden. Founded by Matt & Lee Parsons, Ditto Music is committed to building and developing their own artists through the Ditto Accelerator Project and plans to sign new artists throughout 2017. As both CEO’s originate from Birmingham, the project has deep meaning for brothers Matt and Lee, whose philanthropic acts have become a big part of their day-to-day business. CEO Lee Parsons explains why Ditto Music decided to launch the new project:
“New artists are the lifeblood of the music industry. My brother and I are tired of seeing so many talented artists from similar backgrounds to ourselves be held back by lack of money and opportunity. Ditto Accelerator is going to give low income musicians the chance to work with a top producer and then develop their talent worldwide through Ditto’s international label services teams.”
Artists will have access to free studio time and work with Ditto’s in-house producers including Nayla Nyassa, whose impressive list of clients include Skepta, Jacob Banks and Vanessa White from The Saturdays. Joining the team to head up A&R and artist development at the Birmingham studio will be Despa Robinson, who currently manages UK grime artist Jaykae and Warner Music’s Grim Sickers.
The Ditto Accelerator Project will hold auditions this March, to find new artists to develop. Artists can expect to work with the industry’s world class producers to create their own music and release it to the world.