Following the release of their new single ‘Moral Fibre’, which was recently b-listed on BBC 6 Music and earned plaudits from the likes of, BBC Radio 1, Radio X, NME Radio, DIY, Dork, Gigwise and more, Hull outfit LIFE have now shared a new video to accompany the single.
Fiercely independent as ever the band directed and produced the video themselves with the help of local filmmaker Josh Moore. Speaking about the video, frontman Mez Green says, “Entering the surreal world of Hull artist Anna Bean we chose to reflect on when we lived and dined as the ants that took the sugar mountain from an empire built on Teletubbie colours and 70s shit-disco.
Once again re-uniting with our friend behind the lens Josh Moore we present to you a piss-take of a piss-take that’s a little bit tongue and hella-lot of cheek and a ton of pissant.
Shot in Hull and shot for fun let Moral Fibre get in in your bones. Respect your community.”
An anthemic and frenetic slice of art-punk laced with sardonic and irreverent lyrics, ‘Moral Fibre’ is the first single to be taken from the bands highly anticipated new album. Produced by Luke Smith (Foals) and mixed by Claudius Mittendorfer (Parquet Courts), the band hone in on a bigger and more focused sound.
Speaking about the single, Mez goes on to say, “Moral Fibre is a stinging and frenzied shut up and step aside – a tongue in cheek reflection on the music industry, that beige scene, those that pimp poverty from Mummy’s detached house, those that trade in fair-trade cocaine and those that preach behind their keyboard. I’m taking the piss, but I’m deadly serious!”