CONFERENCE NEWS: Music Connected 2017, 26th April, London

After 2016’s sell out event AIM is pleased to announce 2017’s edition of Music Connected. Now in its fifteenth year, Music Connected returns on Wednesday 26th April, as leading labels and music companies descend on historic Glaziers Hall to meet the key players in UK digital music.


Music Connected 2017 (in association with Merlin and CI) focuses on independent music companies operating in the digital market, offering a tightly targeted day of networking, deal-making, practical digital business advice and enlightening conference sessions.

Music Connected runs from 9am, – 5pm on 26th April at London’s Glaziers Hall, with an afterparty from 5.30-7.30pm at Omeara.


9-9.50am – Registration

9.50-10am – CEO welcome address – Paul Pacifico

10-10.15am – Welcome keynote from co-sponsors CI

10.15-10.45am – Meet The Digitals
Quick 2-minute introductions to the 15 companies hosting stands in the Digital Market Place – find out how they can help your company in the digital space.

10.45-11.15am – Break – visit the Digital Market Place!

11.15-11.45am – Keynote presentation from Charles Caldas, Merlin
Merlin CEO Charles Caldas outlines the organisation’s focus for 2017 and examines the threats and opportunities for indies in the digital market this year and beyond.

11.45am-12.30pm – Independent Labels in The Streaming Age (panel)
With streaming now the primary recorded music income stream for many labels and likely to be so for everyone in future, how do you make the figures stack up? Do the per stream rates paid by services allow for a viable label business? Are all streams worth the same? Speakers include Michelle Brook (Ignition Records), Paul Hitchman (Kobalt), Kristine Bjornstad (INgrooves), Adrian Pope [PIAS] and Simon Wheeler (Beggars Group). Chaired by Chris Carey (Media Insight Consulting).

12.30-2pm – Lunch (complimentary hot buffet lunch provided)

2-2.30pm – What Digital Mistakes Are You Making Every Day? (presentation)
Instead of talking top lines and general trends in the industry this session, presented by Communion Music’s Head of Digital Claire Mas aims to get stuck into the nitty gritty of a digital campaign. User experience is something we do not discuss in enough detail in the music industry and it’s the small details that can be significantly hurting your campaign.

2.30-3.15pm – Capturing Live Performance to Boost Audience Engagement (panel)
Those in the know are increasingly capturing live performances and using live video as part of their social marketing campaigns in 2017. From Facebook Live to Instagram, to Vevo and YouTube, how does video add to a campaign, and how do you get it right? Speakers include: Farhana Aboo (AEI Media), Dan Massie (Electric Light Studios), Charlie Biles [PIAS], Stef Pascual (Red Essential) and James Moodie (Vevo).

3.15-3.30pm – Break

3.30-3.50pm – Digital Marketing Campaign Case Study Presentation – Mykki Blanco ‘Mykki’
!K7 Records’ Zac Vibert and Rachael Patterson present the digital marketing campaign behind Mykki Blanco’s album ‘Mykki’.

3.50-4.10pm – Digital Marketing Campaign Case Study Presentation – James Vincent McMorrow ‘We Move’
Believe Recordings’ Chloe Van Bergen and Nick Parry present the digital marketing campaign behind James Vincent McMorrow’s album ‘We Move’.

4.15pm – The Future Is Now: Independent Budgets & New Technology (panel)
Find out how technological developments including virtual reality, chat bots, messaging apps and more can be used as part of marketing campaigns and to offer new experiences to fans. This panel will explore how independent labels and artists with limited budgets can explore new technologies and communicate with fanbases. Speakers: Mark Mulligan (Midia Research), Nikoo Sadr (The Orchard), Simon Wheeler (Beggars Group), Sammy Kingston (Virtual Umbrella).

5pm – Close

AFTERPARTY – OMEARA – 5.30-7.30pm There will be an exclusive afterparty for Indie-Con delegates at new nearby music venue Omeara, recently opened by Mumford and Sons / Communion Music’s Ben Lovett. All delegates will receive one complimentary drink from AIM (whilst stocks last).


In addition to the main hall programme, delegates will also be able to register for a number of breakout workshops taking place throughout the day. These will include:

Feel The Quality
CI’s General Manager Kieron Faller and his colleagues will take you through the present and future of digital product quality. Aimed at artists, managers, labels and distributors, the session will work through audio, artwork and metadata considerations, and teach you how to ensure your releases will have the best chance to stand out from the millions of other products in the modern streaming landscape.

Facebook best practice tips workshop
Facebook’s Vanessa Bakewell presents tips for maximising engagement and impact of your artists’ Facebook profiles.

How to build a music and media career from your bedroom – workshop for curators, producers & creators
The AEI team (the company behind UKF, NCS, TheSoundYouNeed & Drum&BassArena) will be hosting a workshop to give help and advice for aspiring music and media players and start-ups. We discuss which global tools and tech to use for launching music/media businesses and if you’re a producer pick up some tips for marketing and distribution success stories.

Digital advertising: how to keep your campaign cost effective
A beginner’s guide on how to use Direct-To-Fan sales data, customer email addresses and pixel data to create custom audiences for Facebook advertising. Presented by Absolute Label Services’ Richard Lartey.

Navigating the DSP landscape
This workshop, presented by FUGA’s Dorothee Imhoff, will provide attendees with an understanding of how to maximise digital supply chain effectiveness in 2017. This session will demonstrate the importance of keeping on top of the DSPs’ changing metadata protocols and presenting services with what they need to ingest, curate and pay back on content in an efficient way.


In addition to the packed conference programme, the Digital Market Place will offer stands hosted by a raft of top digital music companies. Stands are currently available in the Digital Market Place. For information on exhibiting please contact Lara Baker on

Always a sell-out event, Music Connected has become the key date in the digital music industry calendar. Digital companies already confirmed to participate include:
!K7, Absolute Label Services, AEI Media, Amondo, Apple Music, AudioLock, Believe Digital,, Bonded Services, CI, Ditto Music, Electric Light Studios, Facebook, Finetunes, FUGA, IDOL, IMD Fastrax, INgrooves, Kobalt Label Services, Korrect, Media Insight Consulting, Media Science International, Merlin, Midia Research, Monokrome Music, MQA, Music Business School, Music Gateway, Muso, Napster, The Other Hand, The Orchard, Phonofile, [PIAS], Plastic Head Media, PledgeMusic, PPL, Promostream, Proper Music Distribution, Radar Music Videos, RedEssential, Redeye Worldwide, Sound Cloud, The state51 Conspiracy, SupaPass, VDC Group, Vevo, Virtual Umbrella. Many more to be added in coming weeks…

Tickets are selling out fast, with the following labels attending:
Domino, !K7 Records, Ignition Records, Because Music, Xtra Mile Recordings, Beggars Group, One Little Indian, i.e. Music, Nettwerk, Communion Music, Full Time Hobby, Snapper Music, Secretly Label Group, Jalapeno Records, Ninja Tune, Wichita Recordings, Jeepster, CR2 Records, Mute Records, AirMTM, Warp Records, Believe Recordings, [PIAS] Recordings, and many more.

Book your tickets today!
AIM members £49.50 +VAT
Non members – £185 +VAT*

Ticket prices include lunch, refreshments and a drink at the afterparty at Omeara. (*Discounts available for members of affiliated organisations)


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